Founded in Zhuhai 2003 by Jack Wong, Meizu started producing MP3 and MP4 players. In 2007 Meizu joined the trend of an era of upcoming devices - smartphones. With the 2007 released Meizu M8, Meizu also introduced its first self made firmware named "Mymobile" based upon Windows CE 6.0.
Their first Android based device was the M9 though, which also became Meizu's first success within China.
All this has been followed up by the Meizu MX in 2012, launched exactly 1 year after the M9. It was the first Meizu device to be shipped with Flyme OS, furthermore it also was the first device to be sold outside of China, underlining first ambitions to move to the overseas market. Less than a year in December 2012, the MX2 dropped out powered by Flyme OS 2.0.
In October 2013 the MX3 marked its release with Flyme OS 3.0 and up to 128GB of internal storage. Around a half year later the device went on sale in France.
From this moment on Meizu tried to increase its market share within Europe by the help of distributors in eastern Europe and Italy. As of now Meizu has official partners in Russia, Israel, Italy, France and Eastern Europe (TCCM - based in the Czech Republic).
With investments of AliBaba and MediaTek Meizu increased its portfolio and tried to attack more or less established brands like Xiaomi or Huawei, owning the lead in the domestic Chinese market. However, at the same time this also meant that Meizu started losing its "independence" to investors. For example Meizu now has to release a minimum amount of devices a year powered with YunOS by AliBaba and a MediaTek chipset.